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Sales Tools
::: Product Presenter |
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Key uses: Links
to Industry Use
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SEASON KICK-OFF
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- Use past season histories to recap past season.
- Create visual product assortments showcasing past
season top performers – by division, gender,
category.
- Reviewing the prior season and assessing the current
market situation.
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LINE PLANNING
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- Generate merchandise line plans – channel
specific, regionally focused that will be used to
communicate the recommended product story to sales,
customer.
- Review, approve the product line during initial
line review stages.
- Expedites line finalization process through the
use of visual planning – defining color strategies,
developing channel relevant collections that create
a differentiated presentation at retail.
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FORECAST
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- Product/merchandising and/or sales can build seasonal
forecasts.
- Quantitative forecast maybe top down or bottoms
up – if built by sales reps. per account these
plans can be used during sell-in.
- Consolidate to analyze the business.
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PRELINE
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- Use Product Presenter to begin working with, engaging
key customers early in the seasonal process.
- Enables your brand to collaborate with retail partners
earlier in the sell-in process.
- Providing a communication tool to return valuable
market feedback to the Product/Merchandising teams.
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SELL-IN
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- During sell-in provide customized account plans
to customers – including seasonal branding,
visual product assortment and quantitative plan.
- Leverage product/merchandising pre-built, recommended
assortments to communicate the product story to retailer
– according to your brands seasonal marketplace
strategy.
- Increase retailer margins, turns and reduce mark-downs
through effective assortment planning.
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