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  Sales Tools   :::   Product Presenter  
  Key uses: Line Planning  
 

Using Product Presenter during the early stages in seasonal planning allows your product team the ability to generate visual line plans. Your brand can expedite the line finalization process through the use of visual planning.
– defining color strategies, developing channel relevant collections that create a differentiated presentation at retail.

The flexibility Product Presenter provides allows merchandise line plans to be channel specific, regionally focused that will be used to communicate the recommended product story to sales, customer. This strategy provides a tool that enables your product story to be properly communicated into retail as conceived by the product team with direct impacts on supply chain.

 
Impacts
  • Validate product story meets seasonal market strategy.
  • Ensure product mix hits matrix requirements – silhouette, style, flow plan and pricing.
  • Ability to adjust product line earlier in the season resulting in a product line that is solidified earlier in the season causing less line change during the commercialization process.

Line Planning
Merchandising
Assortment Planning
Financial Planning
Typical Industry Uses
 
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